Hi there. My name is Ben Larsen. A sportswriter turned marketing and business leader, I’m obsessed with expanding thought, changing perspectives, and driving change through storytelling. As a writer and creator, I take pride in blending my unique editorial, technical, and strategic skills to position my organization, my clients, and myself through stories.


By day, I lead Marketing, Communications & Digital Experience for a forward-thinking Berkshire Hathaway insurance company. By night either directly or through my agency, I work with clients in the sports world to leverage storytelling as a way drive their marketing and personal brand strategies. When I should be sleeping, I author newsletters, and write, build, and ship in the areas of golf, sports, and fatherhood.


Thanks so much for visiting. If I can be of any help, contact me.

My Projects

Check out a few of the things I’m working on.

Browse and read the latest stuff

Latest News

What is your personal value proposition?

Uncategorized

Value propositions are the foundations of a brand’s narrative. For solopreneurs and thought l…
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Personal brand goal-setting as a light in the darkness

Brand Storytelling, Featured, Personal Branding

You gotta have goals. At least that’s what Zig Zigler says. He’s right. Within the context of your personal brand, he’s right times a...
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A story about football and survival

Sports

SPRINGFIELD – Fate, perhaps. Divine intervention, maybe. Whatever you call it, it was necessary. Springfield Central football coach...
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